We animated a scratch transforming it into a sound wave to reflect how many patients struggle to make their voices heard when suffering from chronic kidney disease-associated pruritus. We worked with Bad Star Studios combining special effects makeup and 3D animation techniques to bring this campaign to life.

Let your Kidney Disease Itch be Heard won Gold in Patient Support at the PM Society Awards 2023.

Client // Vifor Pharma

Agency // Swordfish Advertising

Director // Paul Harry Thomas

Photographer // Kai Bastard

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