A film from Henrik Hedin.
Comedic piece sheds light on the reality of menopause.
Client // Astellas
Director // Henrik Hedin
This video plays homage to classic cinema and fantastical adventure films, seamlessly combining old-school SFX techniques with AI-generated imagery. The collaboration sees Orlando Weeks (of The Maccabees) and Rhian Teasdale (of Wet Leg) go on a cinematic adventure.
Client // Universal
Director // Matt Harris-Freeth
There are an estimated 2.6m people living with ADHD in the UK. This is Hayley’s story.
We collaborated with ADHD UK to produce this pro bono film, which highlights the lifelong challenges faced by adults living with ADHD. Hayley’s Story was nominated for a PM Society Award 2024.
Client // ADHD UK
Director // Graham Clayton-Chance
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A combination of live-action and animation brings this piece for GILEAD to life.
Client // GILEAD
Agency // Pollen Health
Director // Nathan L Horrocks
Client // Xpon
Animator // David Mattock
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An animation from David Mattock.
Client // Hartalega
Animator // David Mattock
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Client // ERC
Animator // David Mattock
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Client // BASF
Animator // David Mattock
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Client // LogicLogicMagic
Animator // David Mattock
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An animation from Rishi Rai.
Client // Pride
Animator // Rishi Rai
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An animation from Rishi Rai.
Client // COP26
Animator // Rishi Rai
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An animation by Rishi Rai.
Client // FUNGTN
Animator // Rishi Rai
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An animation by Luís Viana.
Client // bunq
Animator // Luís Viana
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Client // Mercedes
Animator // Luís Viana
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Client // Samsung
Animator // Luís Viana
Cast // Big Narstie & Diane Morgan
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An animation from Luís Viana.
Client // Samsung
Animator // Luís Viana
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A film from director Graham Clayton-Chance.
With beautiful vistas of rural landscapes, this film explores the deep connection the local people have with the natural environment in Portugal
Client // Barrocal
Director // Graham Clayton-Chance
A film from director Henrik Hedin.
This film captures conversations about how the Scandinavian design of Volvo is inspired and fuelled by the outside world.
Client // Volvo
Director // Henrik Hedin
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Interactive series of films with a thriller edge to help explain the often unseen impact of living with asthma.
Client // GSK
Agency // RFA Advertising
Director // Matt Harris-Freeth
An animation from Graham Clayton-Chance
Client // Janssen
Agency // Undisclosed
Director // Graham Clayton-Chance
Epidyolex is the first and only CBD anti-seizure medication that has approval in the UK. This animation aims to educate healthcare professionals on how it could help their patients.
Client // Jazz Pharmaceuticals
Brand // Epidyolex
Agency // Swordfish Advertising
A film from director Graham Clayton-Chance
This elegant film depicts an architect’s relationship with the homes that he crafts and the thought processes that guide his work.
Client // Francesc Macia 10
Agency // Winkreative
Director // Graham Clayton-Chance
A film from director Debbie Anzalone.
This short film explores the reality of life for low-paid workers and how the living wage can provide a widespread positive impact.
Director // Debbie Anzalone
A film from director Debbie Anzalone.
This slice-of-life film portrays Korbel’s use of rap to escape the world of concrete he feels surrounds him.
Director // Debbie Anzalone
A film from director Debbie Anzalone.
Tap dancing and scat singing comprise this poetic portrait of Will’s passion for life.
Director // Debbie Anzalone
A film from director Debbie Anzalone.
The serious impact of knife crime is laid plainly in this stark commercial for the Home Office.
Client // Home Office
Director // Debbie Anzalone
A film from director Henrik Hedin.
The benefits of doubling your experience are playfully presented in this ad for Etisalat.
Client // Etisalat
Director // Henrik Hedin
A film from director Henrik Hedin.
Delight and wonder are visited in this advert for the Swedish theme park Gröna Lund.
Client // Gröna Lund
Director // Henrik Hedin
A film from director Henrik Hedin.
Love spans space and time in this short advert for Swedish airline BRA Flyg.
Client // BRA Flyg
Director // Henrik Hedin
A film from director Henrik Hedin.
This film beautifully portrays the freedom and power that enhanced sight brings people, whether wearing contacts or glasses.
Client // Klarsynt
Director // Henrik Hedin
A film from director Henrik Hedin.
This playful short advert depicts the anticipation before jumping into love.
Client // Vissla
Director // Henrik Hedin
A film from director Tom Stoddart.
The serenity of Cornish coastal living is beautifully portrayed in this serene film where the community and environment are in harmony.
Client // Dunes
Director // Tom Stoddart
A film from director Tom Stoddart.
This film documents Good Ordering’s business growth from a start-up to engaging in international markets, producing bags for active lifestyles.
Client // Enterprise Nation
Director // Tom Stoddart
A film from director Tom Stoddart.
Tradition and modernism are encapsulated within this film presenting the Chinese New Year edition of a phone case.
Client // Apple Tech21
Director // Tom Stoddart
A film from director Tom Stoddart.
This sleek documentary explores how a craftsman combines the heritage of Victorinox’s watch mechanisms and knives within a layered diorama constructed from paper.
Client // Victorinox
Director // Tom Stoddart
A film from director Tom Stoddart.
The announcement of the Roastelier is accompanied by this advert that oozes sophistication demonstrating the power of customised coffee blends roasted in-shop.
Client // Nestle
Director // Tom Stoddart
A film from director Tom Stoddart.
This longer-form piece explores the multitudinous manners in which Gravis’s capital management achieves safety, security and social conscience when handling their clients’ investments.
Client // Gravis
Director // Tom Stoddart
A film from director Nathan L Horrocks.
This advert showcases Rebecca’s personal experience as a Warner Bros apprentice.
Client // Apprentice Nation
Director // Nathan L Horrocks
A slick commercial showing the plethora of people who have been successfully introduced to accounting through AAT.
Client // AAT
Agency // Waxmans
Director // Nathan L Horrocks
A film from director Murat Gökmen.
Jumping between Vienna, LA and London, this film documents the process of building a Ms Banks song with producers Phil Speiser and Wow Jones.
Client // Red Bull
Director // Murat Gökmen
A film from director Murat Gökmen.
This heartwarming documentary piece captures how student Bryan applies his engineering ability to improve the quality of life of rural communities by providing homes with light.
Client // Google
Director // Murat Gökmen
A film from director Murat Gökmen.
Murat’s stylish short documentary follows fashion designer Jeremy Scott between Milan and LA navigating his admiration for Franco Moschino, love of populism and the desire to cocoon himself when developing his work.
Client // The New York Times
Director // Murat Gökmen
A sophisticated look into the benefits of the new Pearson City to Toronto train link for professionals.
Client // UP Express
Agency // Winkreative
Director // Graham Clayton-Chance
A little bit of everything we do in the healthcare sector.
For more healthcare work, visit our sister company xHealthcare.
We created a bold campaign, featuring hero films, photography, and cutdowns with striking sound design and powerful imagery to accompany the new Creed Aventus aftershave.
View the full campaign here.
Client // Creed Fragrances
Agency // VERB Brands
Director // Nathan L Horrocks
This hypnotic music video to Candy Paradis’s powerful instrumental track is a feast for the eyes.
Client // Carly Paradis
Director // The Brothers Lynch
This montage weaves through the technological and social advances humanity is on the precipice of completing.
Client // Grant Thornton
Agency // Ashfield Meetings & Events
Director // Paul Harry Thomas
An animation from Graham Clayton-Chance.
This playful stop-motion advert shows how connections can be made digitally to ensure that no one is left out of life.
Client // Sense UK
Director // Graham Clayton-Chance
An animation from The Brothers Lynch
This music video uses CGI to build a high-concept yet stagnant future from which a character wants to break free.
Client // Shadowlark
Director // The Brothers Lynch
An inspiring montage exploring how to approach humans’ future problems.
Client // Grant Thornton
Agency // Ashfield Meetings & Events
Director // Paul Harry Thomas
A playful animation demonstrating how individuals can navigate continuing professional development.
Client // AAT
Agency // Waxmans
Director // Paul Harry Thomas
This charity film makes use of audio descriptions and captions so that people with sight or hearing difficulties can access the message. It explores how disabled people overwhelmingly struggle with loneliness and this has become worse since the pandemic.
Client // Sense UK
Director // Graham Clayton-Chance
A snapshot of people’s experiences with Crohn’s and Colitis and how the charity has supported them personally, navigated care options and been involved with medical research. This advert explores the cause through playful illustrations and interviews.
Client // Crohn's & Colitis UK
Director// Graham Clayton-Chance
A glitzy star-studded intro to the world-renowned dance series format that is Strictly Come Dancing.
Client // BBC
Brand // Strictly Come Dancing
Agency // Creative Nuts
Director // Piers Helm
This upbeat playful music video combines animation and live action showcasing the healing and magical powers of music.
Client // Powster
Creative Directors // Leo Bridle & Ste Thompson
Live Action Director // Charlotte Regan
Talking to customers and business members, this video demonstrates the benefits of the pre-paid debit card focused on bringing financial decision-making to young people and calls on its audience to participate in goHenry’s crowdfunding campaign.
Client // goHenry
Director // Nathan L Horrocks
A tongue-in-cheek arcade-gamer video based on TV soap punch-ups. Each frame was lovingly created in Microsoft Paint by Jim’ll Paint It.
Client // The Connected Set
Director // x²
Music video for Bombay Bicycle Club. Play the fully interactive version at carryme.tv.
Carry Me was nominated for a Berlin Music Video Award in 2014.
Directors // James Swindells, Ste Thompson and Andrew Robinson
Political soundbites accompany a timeline tracking the progress of Brexit from conception through to a no-deal stalemate in 2019.
Client // Undisclosed
Agency // Ashfield Meetings & Events
Director // Paul Harry Thomas
This playful creative animation illustrates the benefits and importance of social enterprise.
Client // The Prince's Responsible Business Network
Brand // Business in the Community
Director // Graham Clayton-Chance
This video takes an informative journey through the history of kidney transplants via an animated timeline.
Client // Novartis
Brand // Iscalimab
Agency // Bedrock Healthcare
Director // Paul Harry Thomas
This touching film follows the stories of a number of families that have been affected by premature births. Inspiring interviews from a range of clinical staff highlight how research is improving the survival rate and quality of life for these children.
Client // Theirworld
Director // Graham Clayton-Chance
A touching film about living with a worsening heart failure event.
Client // Merck
Brand // Verquvo
Agency // DDB Remedy
Director // Murat Gökmen
DOP // John Fisher
TV commercial and print campaign to promote Teva’s Humanising Health Awards, which celebrates those who make the experience of and recovery from illness a more human process. The awards recognise all the ways that healthcare professionals make better days for patients and carers.
Client // Teva
Agency // Ogilvy Health
Director // Nathan L Horrocks
Photographer // Jon Attenborough
Combining photography by Jon Attenborough and a series of films directed by Nathan L Horrocks, x delivered a full campaign to be used across various platforms – including social media.
Client // GSK
Agency // RFA
Director // Nathan L Horrocks
Photographer // Jon Attenborough
This video carefully guides the viewer through how to use Cetrotide as part of IVF treatment.
Client // Merck
Agency // Saatchi & Saatchi Wellness
Director // Nathan L Horrocks
Shot in one continuous take with a bespoke score, this film portrays the emotional journey experienced by IVF patients.
Our IVF Journey won a Silver PM Digital Award, as well as a Bronze IPA Best of Health Award and Bronze Clio.
Client // Merck
Agency // Saatchi & Saatchi Wellness
Director // Nathan L Horrocks
We animated a scratch transforming it into a sound wave to reflect how many patients struggle to make their voices heard when suffering from chronic kidney disease-associated pruritus. We worked with Bad Star Studios combining special effects makeup and 3D animation techniques to bring this campaign to life.
Let your Kidney Disease Itch be Heard won Gold in Patient Support at the PM Society Awards 2023.
Client // Vifor Pharma
Agency // Swordfish Advertising
Director // Paul Harry Thomas
Photographer // Kai Bastard
This worldwide campaign features hero films, social cut-downs, and photography for TENA, introducing their full range of products to a global market.
View the full campaign here.
Client // Essity
Brand // TENA
Agency // Publicis Sapient
Director // Steve Bliss
This moving piece explores Keith’s journey through lung cancer, and how his wife Heather supported him through his recovery.
Client // Boehringer Ingelheim
Agency // Oglivy Health
Director // Graham Clayton-Chance
A comedic film about some of the complexities that diabetes patients face every day.
The Nightmare Boss picked up Best Film at the prestigious Global Awards in the Advertising to the Healthcare Professional category, as well as a Gold PM Society Award in the Film Craft category, a Bronze Clio Health Award and a Bronze PM Digital Award, also in the Film Craft category.
Client // Novo Nordisk
Agency // Saatchi & Saatchi Wellness
Director // Nathan L Horrocks
A film from director Henrik Hedin.
This advert illustrates how passion can become employment through the Tyresö School.
Client // Tyresö School
Director // Henrik Hedin
This advert is joy epitomised where dogs pay hospital patients a visit and brighten up their day.
Client // Teva
Agency // Ogilvy Health
Director // Nathan L Horrocks
We created a cosy Christmas at home ready to introduce a new member to the family in this commercial for worldwide brand Mothercare.
Client // Mothercare
Director // Nathan L Horrocks
A film from director Henrik Hedin.
In this playful commercial, Henrik demonstrates that reliability and security are always worth investing in.
Client // IVT
Director // Henrik Hedin
Showcasing the many applications of the ubiquitous Google Assistant using JBL headphones, whether for work or play.
Client // JBL & Google
Director // Kyle Grace
Motion Graphics // Graceful Monkey
A near-exhaustive yet entertaining look at the parasites that can harm puppies, highlighting the importance of early treatment with Nexgard to allow them to play with other dogs and explore the world safely.
Client // Boehringer Ingelheim
Brand // NexGard
Agency // Ogilvy Health
Director // Nathan L Horrocks
A dark yet sensual music video utilising the imagery of the uncompromising nature of snakes.
Client // Supermaster
Director // Matt Portman
We had fun creating this absurd take on the childish enthusiasm to get a dog.
Client // Dogs Trust
Agency // Don’t Panic
Director // x²
xProductions had a peek behind the curtains at the process of creating the Grumpy Cat animatronic at world-famous Madam Tussauds.
Client // Merlin
Brand // Madame Tussauds
Director // x²
A film from director Henrik Hedin.
Ingenious inventions created with Bosch tools are brought to life in this entertaining commercial.
Client // Bosch
Director // Henrik Hedin
A short educational film (English title Living With Elephants) to teach local communities that they can coexist harmoniously with the largest population of wild elephants in Africa.
Director // Andrea Pawel
Producers // Alex Barraquer and Paul Harry Thomas
DOP // Sam Stewart
Editor // Chris Newcombe
A film from director Henrik Hedin.
This playful commercial shows that just a taste of Arla is enough to escape family life and feel like you’re back in nature.
Director // Henrik Hedin
A short but sweet presentation of the new Ricebox offered by KFC.
Client // KFC
Agency // Design Bridge
Director // Karen Thomas
Series of nine films for BRITA’s Eat, Drink, Feel Better campaign, featuring various presenters.
Client // BRITA GmbH
Agency // Iris Worldwide
Directors // Ben Warwick & Nathan L Horrocks
A film from director Karen Thomas.
Karen expertly presents how to start your day right.
Client // McDonald's
Director // Karen Thomas
A film from director Karen Thomas.
The smooth creaminess of Avalanche ice cream is effectively conveyed in this short advert.
Client // Vue
Brand // Avalanche Ice Cream
Director // Karen Thomas
Authenticity lies at the heart of this commercial for making traditional South Asian flatbreads with Elephant Atta.
Client // Elephant Atta
Agency // Media Reach
Director // Paul Harry Thomas
A film from director Karen Thomas.
The process of coffee creation is creatively expressed through natural imagery in this beautiful commercial.
Client // Undisclosed
Director // Karen Thomas
DOP // Chris Newcombe
One of two films showing the beauty and process of making delicious food for Marks & Spencer.
Client // M&S
Director // Karen Thomas
DOP // Chris Newcombe
A film from director Beej Harris.
This short documentary-style film follows the personal story of berry cultivation at a farm in Kent, spanning 5 generations and 700 hectares.
Client // Hugh Lowe Farms
Director // Beej Harris
x teamed up with Delightful Media to create a series of TV idents, photography, and recipe episodes featuring Galbani cheese and starring TV chef and presenter Joe Hurd, for C4’s Good Food programme.
View the full campaign here.
Brand // Galbani
Agency // Newcast
Director // Nathan L Horrocks
DOP // Chris Newcombe
A film from director Karen Thomas.
There’s authentic Asian street food galore in this sizzling showcase.
Client // Undisclosed
Director // Karen Thomas
A film from director Henrik Hedin.
Competition is tough between the Sour Milk and Yoghurt range in this playful advert.
Client // Arla
Director // Henrik Hedin
This advert presents the new Big Burger as the glamorous and satisfying feat it is.
Client // McDonald's
Director // Karen Thomas
A film from director Henrik Hedin.
Henrik's commercial shows that mealtimes are about connection and affection, wherever you are.
Client // Burger King
Director // Henrik Hedin
A film from director Karen Thomas.
The elegance of a hand-drawn flat white is plain to see in this short piece for Costa.
Client // Costa
Director // Karen Thomas
x teamed up with Delightful Media to create a series of TV idents, photography, and recipe episodes featuring Galbani cheese and starring TV chef and presenter Joe Hurd, for C4’s Good Food programme.
View the full campaign here.
Brand // Galbani
Agency // Newcast
Director // Nathan L Horrocks
DOP // Chris Newcombe
A film from director Graham Clayton-Chance.
The natural beauty of a rural estate is taken advantage of within this film exploring integrated housing solutions.
Client // Barrocal
Director // Graham Clayton-Chance
Series of nine films for BRITA’s Eat, Drink, Feel Better campaign.
Client // BRITA GmbH
Agency // Iris Worldwide
Directors // Ben Warwick & Nathan L Horrocks
‘Crunch…Lovely…Can I have another one’ - we captured the real high street reactions to the new Choco-Bons from world-renowned confectioner Ferrero.
Client // Ferrero SpA
Brand // Kinder Choco-Bons
Agency // krow communications
Director // Nathan L Horrocks
A brief encounter with the sensuous food offered by M&S.
Client // Marks & Spencer
Director // Karen Thomas
A film from director Graham Clayton-Chance.
This film follows with sensitivity Megan’s experience of Blood Cancer through chemotherapy and recovery.
Client // Bloodwise
Director // Graham Clayton-Chance
A film from director Beej Harris.
This film paints a portrait of the stark reality facing people in Sierra Leone, but showcases how Street Child helps families to support themselves in sustainable ways.
Client // Street Child
Director // Beej Harris
xProductions created a stark reality check with Greenpeace on the impact of the palm oil industry on the natural habitat of orangutans and a call to end deforestation.
Client // Greenpeace
We captured the transformative care that Shak Dog Rescue Shelter provides to our neglected and abused four-legged friends.
Client // Stuart Halbert Foundation
Director // Josephine Halbert
We followed the work Care4Cats volunteers carry out finding cats and taking them to the vets across Ibiza, and captured an insight into how the Halbert Foundation has enabled animal welfare to flourish.
Client // Stuart Halbert Foundation
Director // Josephine Halbert
This video showcases how the Halbert Foundation has been pivotal to Cramlington United which provides a supportive environment for kids to enjoy football no matter their ability.
Client // Stuart Halbert Foundation
Director // Josephine Halbert
A film from director Murat Gökmen.
This slick commercial brings to light the detrimental impact palm oil industries have on the natural environment.
Client // Greenpeace
Director // Murat Gökmen
Child abuse and neglect continue to be prevalent within the UK. Actor Larry Lamb listens to the cases Anne-Marie works with and asks viewers to donate and help end this suffering.
Client // Action for Children
Agency // Arthur London
Director // Graham Clayton-Chance
An animation from director Graham Clayton-Chance.
An animated collage illustrating issues of inequality felt by disabled people that have been exacerbated through the Covid-19 pandemic.
