Vifor | Let Your Kidney Disease Itch Be Heard
Taking a scratch and animating it into a sound wave gave a visual representation of how many patients struggle to make their voices heard when suffering from chronic kidney disease-associated pruritus. Working with Bad Star Studios, we used a combination of real-world special effects makeup and 3D techniques to bring this campaign to life.
Client // Vifor Pharma
Agency // Swordfish Advertising
Director // Paul Harry Thomas
DOP // Andy Muir
Photographer // Kai Bastard
